Bank Advertising: Change is in the Air Waves
Speer & Associates, Inc. - Mayo 2012
As every banker realizes, there are numerous challenges in the industry, particularly in retail services, from intense regulatory activity to changing consumer tastes and technological progression. Advertising strategy is only one among many concerns. But by its very nature, advertising represents the public view of the bank, and its impact is always on trial.
In this Strategic Commentary entitled, “Bank Advertising: Change is in the Air Waves,” Speer & Associates, Inc. (S&A) examines current bank advertising thinking, rationale and approaches, viewed from several perspectives. While an inexact discipline, part art, part science, the impact of advertising can be measured and results evaluated, comparing alternatives and determining value.
Descargue el Informe completo, haciendo click aquí.
Fuente/Autor: Speer & Associates, Inc . - Mayo 2012